During the second day of the World Travel Market (WTM), and within the Croatian stand, the Croatian National Tourist Board premiered its new promotional video.
The new promotional video was filmed in various well-known locations in Croatia, and features 10 famous Croatians from the world of sports and art, among which Luka Modrić, Ivan Rakitić, Mario Mandžukić, Mateo Kovačić, Dejan Lovren, Dario Šarić, Marin Čilić, 2Cellos, Maksim Mrvica, and Zrinka Cvitešić. The director of the video is a famous and successful Croatian director and screenwriter Nevio Marasović, and the partner in the project is the BBDO Zagreb agency.
The goal of this promotional video is to additionally position Croatia on the international market with the help of famous and successful Croatians, and in the light of major sports events that will take place next year, such as the 23rd Olympic Winter Games in Korea, the FIFA World Cup in Russia, and the European Handball Championship in Croatia.
Besides the well-known Croatian destinations, the goal of the video is to promote other types of offer, such as the cultural and historical heritage, eno-gastronomy, active holidays, boating, natural beauties, and other segments of Croatian tourism.
This promotional video was released on the official You Tube channel of the Croatian National Tourism Board, which is available on this link.